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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

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Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eDiss - School of Business dissertations


Search index term= Consumers : found 14 dissertations


Elkelä, Kari.   Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012
 2012
Hietanen, Joel.   Videography in consumer culture theory : an account of essence(s) and production
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 78/2012
 2012
Storgårds, Jan Henrik.   Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 29/2011
 2011
Talvio, Pirkko.   Häpeän tunteet kulutuksessa
Aalto-yliopiston julkaisusarja. VÄITOSKIRJAT, 1799-4918 ; 5/2011
 2011
Mikkonen, Ilona.  Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
A-375
 2010
Rokka, Joonas.   Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights
A-364
 2010
Lähteenmäki, Mirella.   Henkilötietojen hyödyntäminen markkinoinnissa kuluttajien tulkitsemana : diskurssianalyyttinen tutkimus kuluttajan tietosuojasta
A-354
 2009
Vihinen, Janne  Supply and demand perspectives on mobile products and content services
A-311
 2007
Ylikoski, Teemu  Access Denied: Patterns of Consumer Internet Information Search and the Effects of Internet Search Expertise
A-214
 2003
Juntunen, Arja  Audience Members' Goals of Media Use and Processing of Advertisements
A-187
 2001
Pirnes, Hannu  Managing Efficiency and Effectiveness from a Time-Based Action Perspective. Time-Based Action in Fashion Clothing Retailing and Manufacturing
A-118
 1996
Anttila, Mai  Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
A-73
 1990
Möller, Kristian  Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
A-29
 1979
Lehtinen, Uolevi  Merkinvalintamalli : mallin muodostaminen sekä sen selityskyvyn ja sovellutusmahdollisuuksien tarkastelu
A-15
 1975