School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eDiss - School of Business dissertations


Search index term= Markkinointi : found 24 dissertations


Luoma, Jukka   Essays on the behavioral foundations of competitive interaction
Aalto University publication series. DOCTORAL DISSERTATIONS, ISSN 1799-4934 ; 176/2013
 2013
Laukkanen, Mikko  Failure to innovate : essays on the challenges and barriers to realizing business transformation
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 74/2013
 2013
Frösén, Johanna  Marketing metrics, marketing performance measurement, and marketing control
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 65/2013
 2013
Elkelä, Kari.   Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012
 2012
Jaakkola, Matti.   Strategic orientations, market-based capabilities and business performance : the moderating effect of business context
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 79/2012
 2012
Hietanen, Joel.   Videography in consumer culture theory : an account of essence(s) and production
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 78/2012
 2012
Vassinen, Antti.   Configurational explanation of marketing outcomes : a fuzzy-set qualitative comparative analysis approach
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 39/2012
 2012
Lukkari, Pirjo.   Relationship management and institutional interplay in business networks : essays on case studies from the pharmaceutical industry and healthcare markets
A-376
 2010
Mikkonen, Ilona.  Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
A-375
 2010
Järvensivu, Paavo   Constructing a service-dominant strategy : a practice-theoretical study of a start-up company
A-366
 2010
Lähteenmäki, Mirella.   Henkilötietojen hyödyntäminen markkinoinnissa kuluttajien tulkitsemana : diskurssianalyyttinen tutkimus kuluttajan tietosuojasta
A-354
 2009
Mustonen, Minna.   Strategiaviestinnän vastaanottokäytännöt : henkilöstö strategiaviestinnän yleisönä
A-353
 2009
Leinonen, Jouni H.  Organizational learning in high-velocity markets : case study in the mobile communications industry
A-345
 2009
Merisavo, Marko   The interaction between digital marketing communication and customer loyalty
A-333
 2008
Moilanen, Teemu   Network brand management : study of competencies of place branding ski destinations
A-325
 2008
Aspara, Jaakko   Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations : a study with an actor-network theory approach
A-292
 2007
Oksanen-Ylikoski, Elina.   Businesswomen, dabblers, revivalists or conmen? : representation of selling and salespeople within academic, network marketing practitioner and media discourses
A-269
 2006
Lehikoinen, Mirjami.   Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin?
A-257
 2005
Hoppu, Kari  Sijoitustuotteiden markkinoinnin sääntely
 2004
Tuominen, Matti  Market-Driven Capabilities and Operational Performance. Theoretical Foundations and Managerial Practices
A-201
 2002
Jyrämä, Annukka  Contemporary Art markets: Structure and Practices. A Study on Art Galleries in Finland, Sweden, France, and Great Britain
A-160
 1999
Rajala, Arto  Marketing High Technology. Organising Marketing Activities in Process Automation Companies.
A-123
 1997
Talvinen, Jari  Marketing Information Systems. Concepts, Usage and Effectiveness
A-103
 1995
Urrila, Matti  A Dynamic Marketing Program for New Convenience Brands
 1975