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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Management and International Business | International Business | 2012
Thesis number: 13040
Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
Author: Slotte, Marianne
Title: Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
Year: 2012  Language: eng
Department: Department of Management and International Business
Academic subject: International Business
Index terms: kansainväliset yhtiöt; international companies; teollisuus; industry; palvelut; service; kansainvälistyminen; internationalization; asiantuntijat; specialists; jälkimarkkinointi; after-sales service; myynti; sales
Pages: 114
Key terms: after-sales service; knowledge-intensive business service; entry mode; service characteristics; moderating effect
Abstract:
Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
Master's theses are stored at Learning Centre in Otaniemi.