School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers


Search indexterm='Advertising' : found 10 working papers


Marko  Merisavo  The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-452
 2008
Marja-Liisa  Kinturi, Liisa  Uusitalo Advertising in Finland
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-246
 2000
Arja  Juntunen Conceptualisation of involvement in media context studies
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-189
 1997
Minna  Aslama Swines and sweaters
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-92
 1994
Arja  Juntunen Theoretical approaches for studying effects of media context on advertising perception
Working papers . Helsingin kauppakorkeakoulu ; W-83
 1994
Arja  Juntunen, Annukka  Jyrämä Tuotemerkkien kilpailuasema ja mainospanostus makeistoimialalla
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-43
 1993
Mika  Raulas, Ari  Vepsäläinen The marketing communications mix revisited
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-32
 1992
Riitta  Kerttula Mainosalan rakenne Suomessa
Työpapereita . Helsingin kauppakorkeakoulu ; F-196
 1988
Pirjo  Vuokko An examination of advertising repetition effects by means of learning theory
Työpapereita . Helsingin kauppakorkeakoulu ; F-183
 1987
Jyrki  Lignell, Markku  Tuominen An advertising control model of two state variables
Työpapereita . Helsingin kauppakorkeakoulu, ISSN 0358-2973 ; F-74
 1983