School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers


Search indexterm='Digital technology' : found 1 working papers


Marko  Merisavo  The effects of digital marketing communication on customer loyalty: an integrative model and research propositions
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-400
 2006