School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers


Search indexterm='Relationship marketing' : found 8 working papers


Marko  Merisavo  The effects of digital marketing communication on customer loyalty: an integrative model and research propositions
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-400
 2006
Jari  Vesanen  What is personalization?
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-391
 2005
Jari  Vesanen, Mika  Raulas  Building bridges for personalization
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-366
 2004
Jari  Vesanen Breaking down barriers for personalization
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-357
 2003
Marko  Merisavo The effects of digital marketing on customer relationships
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-343
 2003
Mirjami  Fagerström Suhdemarkkinoinnin hyödyntäminen kuluttajatuotteiden markkinoinnissa
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-276
 2001
Miia  Kankaanpää, Hannu  Seristö Development of services in industrial markets
Working papers . Helsingin kauppakorkeakoulu ; W-257
 2000
Kristian  Möller, Aino  Halinen-Kaila Relationship marketing
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-194
 1997