eCase Collection - abstracts
| HSE_CASE_NR: |
396-017
| status: active
|
|
| Title: |
VALIO'S MILKY WAY TO INTERNATIONALIZATION |
|
Authors: |
Toiminen, Jaana
Marschan, Rebecca (supervisor)
Kirpalani, Manek (supervisor)
Sasi, Viveca (supervisor)
|
| Material: |
17 pages + 15 appendices |
| Publication year: |
2001
Language:
eng
|
| Keywords: |
consumer products; Finnish dairy business; internationalization
|
| Abstract: |
In 1996 the VP of Valio Fresh Products looked back on the highlights of Valio’s internationalization process and international expansion, and thought of the impacts of changing competitive environment both internationally and domestically, and strategies needed to overcome these. |
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