eCase Collection - abstracts
| HSE_CASE_NR: |
103-045
| status: active
|
|
| Title: |
SWISSAIR (C) |
|
Authors: |
Santalainen, Timo
Baliga, Ram
|
| Material: |
3 pages |
| Notes: |
Part C follows Swissair A and B and has a sequence in Case D. |
| Publication year: |
2003
Language:
eng
|
| Keywords: |
airline industry; alliances; aviation; competition; deregulation; excess capacity; restructuring; subsidies
|
| Abstract: |
Philippe Bruggisser took over as the CEO of Swissair in 1996. Fragmentation, excess capacity, declining government interest in subsidizing loss making airlines, and EU initiated deregulation had made life difficult for airlines such as Swissair that had a small home market. Additionally, the benefits of deregulation that would accrue to airlines of countries that were members of the EU were currently unavailable to Swissair as Switzerland was not a member of the European Union. As an outsider, Swissair had to watch as European carriers added flights and entered alliances even as their governments were reluctant to renegotiate individual aviation treaties with Switzerland.
Swissair (C) details strategic decisions made by Mario Corti and raises questions about what constitutes the “core” for the group. |
Related teaching note:
| Notes: |
7 pages. Teaching note for Swissair (A), (B), (C),(D). |
| Publication year: |
2003
Language:
eng
|
|
ecch
Case is available from ecch case collection:
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