eCase Collection - abstracts
| HSE_CASE_NR: |
404-026
| status: active
|
|
| Title: |
KOULUKAVERIT.COM: SCHOOLFRIEND.COM ONLINE BUSINESS |
|
Authors: |
Scott, Garry
Gasiorowska, Anna (supervisor)
|
| Settings: |
2002-2003 Internet Finland, EU (European Union) 2 employees |
| Organization: |
koulukaverit.com |
| Material: |
11 pages |
| Publication year: |
2004
Language:
eng
|
| Keywords: |
Branding; Development; Entrepreneurship; Financing; Growth; Internet; On-line business; Strategy; Technology; Time pressure; Viral marketing
|
| Abstract: |
The case deals with start-up growth and development as well as opportunities and limitations of technology from a SME (small and medium enterprise) point of view. Koulukaverit.com (or 'schoolfriends' in English) is a website which assists people in locating their old school friends. The site is, in effect, a huge database with all the schools, colleges, universities and other educational institutions based in Finland.
This case deals with many of the challenges facing entrepreneurs in order to create a solid revenue stream and a profitable company. In particular, the case focuses on how the site was created and launched and the decisions in the early months after the website's creation. A key feature of the case is speed (and time pressure), the website growing quickly, limited information and limited funds. A critical factor is risk: choosing a potential partner; technological (including hackers); and giving up promising careers. |
Related teaching note:
| Notes: |
HSE teaching note for KOULUKAVERIT.COM case |
| Publication year: |
2004
Language:
eng
|
|
ecch
Case is available from ecch case collection:
|
