eCase Collection - abstracts
| HSE_CASE_NR: |
195-006
| status: active
|
|
| Title: |
MARIMEKKO – The post –turnaround direction |
|
Authors: |
Kauranen Ilkka,
Kasanen, Eero
Kaila, Martti M. (supervisor)
Rajala, Kati (supervisor)
Palepu, Krishna G. (supervisor)
|
| Material: |
|
| Publication year: |
2001
Language:
eng
|
| Keywords: |
design industry; entrepreneurship; Finnish textile industry; internationalization; marketing; strategy; succession
|
| Abstract: |
At the end of the year 1994, Marimekko, a Finnish design and textile company has been under the reign of CEO Kirsti Paakkanen for three years. During that time, she has managed a turnaround of Marimekko from a subsidiary of a large conglomerate to an independent, financially strong company known for its refreshing, high quality clothing and apparel. Now that the company is back in black, she can direct the company to new areas. Options that need to be analyzed are launching new product lines, luring new customer segments, entering new geographical markets, what modes of operation and what financing options to select for the growth. |
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