School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive

eDiss - School of Business dissertations


Search discipline='Marketing' : found 51 dissertations


Luoma, Jukka   Essays on the behavioral foundations of competitive interaction
Aalto University publication series. DOCTORAL DISSERTATIONS, ISSN 1799-4934 ; 176/2013
 2013
Laukkanen, Mikko  Failure to innovate : essays on the challenges and barriers to realizing business transformation
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 74/2013
 2013
Frösén, Johanna  Marketing metrics, marketing performance measurement, and marketing control
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 65/2013
 2013
Elkelä, Kari.   Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012
 2012
Jaakkola, Matti.   Strategic orientations, market-based capabilities and business performance : the moderating effect of business context
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 79/2012
 2012
Hietanen, Joel.   Videography in consumer culture theory : an account of essence(s) and production
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 78/2012
 2012
Vassinen, Antti.   Configurational explanation of marketing outcomes : a fuzzy-set qualitative comparative analysis approach
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 39/2012
 2012
Järventie-Thesleff, Rita.  Building the corporate brand in a stream of collective sense-making activities : a practice perspective
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 10/2011
 2011
Talvio, Pirkko.   Häpeän tunteet kulutuksessa
Aalto-yliopiston julkaisusarja. VÄITOSKIRJAT, 1799-4918 ; 5/2011
 2011
Lukkari, Pirjo.   Relationship management and institutional interplay in business networks : essays on case studies from the pharmaceutical industry and healthcare markets
A-376
 2010
Hyötyläinen, Mika   Towards "service factory" : managing the complexity of ICT services
A-369
 2010
Järvensivu, Paavo   Constructing a service-dominant strategy : a practice-theoretical study of a start-up company
A-366
 2010
Rokka, Joonas.   Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights
A-364
 2010
Westerlund, Mika.  Managing networked business models : essays in the software industry
A-356
 2009
Lähteenmäki, Mirella.   Henkilötietojen hyödyntäminen markkinoinnissa kuluttajien tulkitsemana : diskurssianalyyttinen tutkimus kuluttajan tietosuojasta
A-354
 2009
Mustonen, Minna.   Strategiaviestinnän vastaanottokäytännöt : henkilöstö strategiaviestinnän yleisönä
A-353
 2009
Leinonen, Jouni H.  Organizational learning in high-velocity markets : case study in the mobile communications industry
A-345
 2009
Partanen, Jukka  Pk-yrityksen verkostokyvykkyydet ja nopea kasvu : case: tiede- ja teknologiavetoiset yritykset
A-338
 2008
Merisavo, Marko   The interaction between digital marketing communication and customer loyalty
A-333
 2008
Moilanen, Teemu   Network brand management : study of competencies of place branding ski destinations
A-325
 2008
Fifield, Brett  A project network : an approach to creating emergent business
A-321
 2008
Ahola, Eeva-Katri   Producing experience in marketplace encounters : a study of consumption experiences in art exhibitions and trade fairs
A-299
 2007
Aspara, Jaakko   Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations : a study with an actor-network theory approach
A-292
 2007
Järvensivu, Timo   Values-driven management in strategic networks : a case study of the influence of organizational values on cooperation
A-287
 2007
Äyväri, Anne  Käsityöyrittäjien verkosto-osaaminen
A-276
 2006
Joutsenvirta, Maria.   Ympäristökeskustelun yhteiset arvot : diskurssianalyysi Enson ja Greenpeacen ympäristökirjoituksista
A-273
 2006
Lehikoinen, Mirjami.   Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin?
A-257
 2005
Juntunen, Arla  The emergence of a new business through collaborative networks : a longitudinal study in the ICT sector
A-256
 2005
Sorjonen, Hilppa   Taideorganisaation markkinaorientaatio : markkinaorientaation edellytykset ja ilmeneminen esitystaideorganisaation ohjelmistosuunnittelussa
A-247
 2004
Svahn, Senja  Managing in Different Types of Business Nets: Capability Perspective
A-243
 2004
Valtonen, Anu   Rethinking Free Time : a Study on Boundaries, Disorders and Symbolic Goods
A-236
 2004
Helander, Anton  Customer Care in System Business
A-233
 2004
Koiso-Kanttila, Nina  Essays on Consumers and Digital Content
A-228
 2003
Tuusjärvi, Eiren  Multifaceted Norms in SMC Export Cooperation: a Discourse Analysis of Normative Expectations
A-226
 2003
Ylikoski, Teemu  Access Denied: Patterns of Consumer Internet Information Search and the Effects of Internet Search Expertise
A-214
 2003
Kajalo, Sami  Deregulation of Retail Hours in Finland: Historical and Empirical Perspectives
A-210
 2002
Tuominen, Matti  Market-Driven Capabilities and Operational Performance. Theoretical Foundations and Managerial Practices
A-201
 2002
Juntunen, Arja  Audience Members' Goals of Media Use and Processing of Advertisements
A-187
 2001
Moisander, Johanna  Representation of Green Consumerism: A Constructionist Critique
A-185
 2001
Jyrämä, Annukka  Contemporary Art markets: Structure and Practices. A Study on Art Galleries in Finland, Sweden, France, and Great Britain
A-160
 1999
Matikainen, Esa  Efficient Governance of Interorganizational Business Relationships
A-141
 1998
Vainio, Tiina  Managing Design Getting Lost Writing Touch. A Study Questioning Naming in Oikonomia, Metaphysics and Spacing Sense
A-127
 1997
Rajala, Arto  Marketing High Technology. Organising Marketing Activities in Process Automation Companies.
A-123
 1997
Pirnes, Hannu  Managing Efficiency and Effectiveness from a Time-Based Action Perspective. Time-Based Action in Fashion Clothing Retailing and Manufacturing
A-118
 1996
Kotsalo-Mustonen, Anna  Diagnosis of Business Success. Perceptual Assessment of Success in Industrial Buyer-Seller Business Relationship
A-117
 1996
Uusitalo, Olavi  A Revolutionary Dominant Design. The Float Glass Innovation in the Flat Glass Industry
A-108
 1995
Lehtomaa, Ahti  Yrittäjän menestymismielikuva. Sahayrittäjän näkemyksen ja laskennallisen arvion vastaavuus yrityksen taloudellisesta tilasta
A-101
 1995
Tikkanen, Irma  Competitive Behavior of a Firm. Environment, Competitive Strategy, and Competitive Advantage in the Finnish Clothing Industry
A-99
 1994
Anttila, Mai  Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
A-73
 1990
Hyvönen, Saara  Integration in Vertical Marketing Systems : power and contractual relationships between wholesalers and retailers
A-72
 1990
Home, Niilo  Kyläkaupan kuolema ja eloonjääminen : valikoituminen lopettavaksi tai jatkavaksi myymäläksi maaseudun päivittäistavarakaupassa
A-63
 1989