Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eDiss - School of Business dissertations
Search index term= Advertising : found 6 dissertations
Huovinen, Annamari | Poliittinen kansalaisuus intersektionaalisena identiteettinä vaaliesitteissä Aalto University publication series. DOCTORAL DISSERTATIONS, ISSN 1799-4934 ; 175/2013 | 2013 | |
Elkelä, Kari. | Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012 | 2012 | |
Mikkonen, Ilona. | Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities A-375 | 2010 | |
Merisavo, Marko | The interaction between digital marketing communication and customer loyalty A-333 | 2008 | |
Lehikoinen, Mirjami. | Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin? A-257 | 2005 | |
Juntunen, Arja | Audience Members' Goals of Media Use and Processing of Advertisements A-187 | 2001 |