Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eDiss - School of Business dissertations
Search index term= Digitaalitekniikka : found 3 dissertations
StorgÄrds, Jan Henrik. | Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 29/2011 | 2011 | |
Merisavo, Marko | The interaction between digital marketing communication and customer loyalty A-333 | 2008 | |
Koiso-Kanttila, Nina | Essays on Consumers and Digital Content A-228 | 2003 |