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eDiss - School of Business dissertations

Search index term= Mainonta : found 6 dissertations

Huovinen, Annamari   Poliittinen kansalaisuus intersektionaalisena identiteettinä vaaliesitteissä
Aalto University publication series. DOCTORAL DISSERTATIONS, ISSN 1799-4934 ; 175/2013		 2013
Elkelä, Kari.   Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012		 2012
Mikkonen, Ilona.  Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
A-375		 2010
Merisavo, Marko   The interaction between digital marketing communication and customer loyalty
A-333		 2008
Lehikoinen, Mirjami.   Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin?
A-257		 2005
Juntunen, Arja  Audience Members' Goals of Media Use and Processing of Advertisements
A-187		 2001