| Luoma, Jukka |  | Essays on the behavioral foundations of competitive interaction
Aalto University publication series. DOCTORAL DISSERTATIONS, ISSN 1799-4934 ; 176/2013 | 2013 |
| Laukkanen, Mikko | | Failure to innovate : essays on the challenges and barriers to realizing business transformation
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 74/2013 | 2013 |
| Frösén, Johanna | | Marketing metrics, marketing performance measurement, and marketing control
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 65/2013 | 2013 |
| Elkelä, Kari. | | Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012 | 2012 |
| Jaakkola, Matti. | | Strategic orientations, market-based capabilities and business performance : the moderating effect of business context
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 79/2012 | 2012 |
| Hietanen, Joel. | | Videography in consumer culture theory : an account of essence(s) and production
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 78/2012 | 2012 |
| Vassinen, Antti. | | Configurational explanation of marketing outcomes : a fuzzy-set qualitative comparative analysis approach
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 39/2012 | 2012 |
| Lukkari, Pirjo. | | Relationship management and institutional interplay in business networks : essays on case studies from the pharmaceutical industry and healthcare markets
A-376 | 2010 |
| Mikkonen, Ilona. | | Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
A-375 | 2010 |
| Järvensivu, Paavo | | Constructing a service-dominant strategy : a practice-theoretical study of a start-up company
A-366 | 2010 |
| Lähteenmäki, Mirella. | | Henkilötietojen hyödyntäminen markkinoinnissa kuluttajien tulkitsemana : diskurssianalyyttinen tutkimus kuluttajan tietosuojasta
A-354 | 2009 |
| Mustonen, Minna. | | Strategiaviestinnän vastaanottokäytännöt : henkilöstö strategiaviestinnän yleisönä
A-353 | 2009 |
| Leinonen, Jouni H. | | Organizational learning in high-velocity markets : case study in the mobile communications industry
A-345 | 2009 |
| Merisavo, Marko | | The interaction between digital marketing communication and customer loyalty
A-333 | 2008 |
| Moilanen, Teemu | | Network brand management : study of competencies of place branding ski destinations
A-325 | 2008 |
| Aspara, Jaakko | | Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations : a study with an actor-network theory approach
A-292 | 2007 |
| Oksanen-Ylikoski, Elina. | | Businesswomen, dabblers, revivalists or conmen? : representation of selling and salespeople within academic, network marketing practitioner and media discourses
A-269 | 2006 |
| Lehikoinen, Mirjami. | | Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin?
A-257 | 2005 |
| Hoppu, Kari | | Sijoitustuotteiden markkinoinnin sääntely
| 2004 |
| Tuominen, Matti | | Market-Driven Capabilities and Operational Performance. Theoretical Foundations and Managerial Practices
A-201 | 2002 |
| Jyrämä, Annukka | | Contemporary Art markets: Structure and Practices. A Study on Art Galleries in Finland, Sweden, France, and Great Britain
A-160 | 1999 |
| Rajala, Arto | | Marketing High Technology. Organising Marketing Activities in Process Automation Companies.
A-123 | 1997 |
| Talvinen, Jari | | Marketing Information Systems. Concepts, Usage and Effectiveness
A-103 | 1995 |
| Urrila, Matti | | A Dynamic Marketing Program for New Convenience Brands
| 1975 |
