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eDiss - School of Business dissertations
| Author: | Talvinen, Jari | |
| Title: | Marketing Information Systems. Concepts, Usage and Effectiveness | |
| Series: | Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 103 | |
| Series no: | A-103 | |
| Year: | 1995 Thesis defence date: 1995-04-28 | |
| Discipline: | Information Systems Science | |
| Index terms: | Informaatiojärjestelmä; Marketing; Marketing information; Markkinoinnin informaatiojärjestelmät; Markkinointi; MIS | |
| Language: | eng | |
| Bibid: | 184107 | |
| ISBN: | 951-702-864-4 | |
| Abstract: | ||
| Opponents: | Tuominen, Markku professor Lappeenranta University of Technology, Finland
| |
| Chairperson: | Sääksjärvi, Markku professor | |
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