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eDiss - School of Business dissertations
| Author: | Anttila, Mai | |
| Title: | Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures | |
| Series: | Acta Academiae oeconomicae Helsingiensis. Series A; 73 | |
| Series no: | A-73 | |
| Year: | 1990 Thesis defence date: 1991-01-25 | |
| Discipline: | Marketing | |
| Index terms: | Consumers; Hinnoittelu; Kuluttajat; Pricing | |
| Language: | eng | |
| Bibid: | 133293 | |
| ISBN: | 951-700-864-3 | |
| Abstract: | ||
| Opponents: | Julander, Claes-Robert professor Stockholm School of Economics, Sweden
| |
| Chairperson: | Möller, Kristian professor | |
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