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eDiss - School of Business dissertations
| Author: | Möller, Kristian | |
| Title: | Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products | |
| Series: | Acta Academiae oeconomicae Helsingiensis. Series A, ISSN 0356-9969; 29 | |
| Series no: | A-29 | |
| Year: | 1979 Thesis defence date: 1979-11-02 | |
| Index terms: | Branded goods; Consumers; Kuluttajat; Merkkitavarat | |
| Language: | eng | |
| Bibid: | 149289 | |
| ISBN: | 951-699-228-5 | |
| Abstract: | ||
| Opponents: | Juslin, Heikki Docent University of Helsinki, Finland
| |
| Chairperson: | Leivo, Veikko Professor | |
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