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eDiss - School of Business dissertations
| Author: | Lehtinen, Uolevi | |
| Title: | Merkinvalintamalli : mallin muodostaminen sekä sen selityskyvyn ja sovellutusmahdollisuuksien tarkastelu | |
| Series: | Acta Academiae oeconomicae Helsingiensis. Series A; 15 | |
| Series no: | A-15 | |
| Year: | 1975 Thesis defence date: 1975-09-12 | |
| Index terms: | Branded goods; Consumers; Kuluttajat; Merkkitavarat | |
| Language: | fin | |
| Bibid: | 586924 | |
| ISBN: | 951-699-078-9 | |
| Abstract: | ||
| Opponents: | Leivo, Veikko professor Helsinki School of Economics, Finland
Lehto, Markku | |
| Chairperson: | Nyberg, Aarni professor | |
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