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eDiss - School of Business dissertations
| Author: | Mikkonen, Ilona. | |
| Title: | Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities | |
| Series: | Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X ; 375. | |
| Series no: | A-375 | |
| Year: | 2010 | |
| Discipline: | ||
| Index terms: | advertising; consumer behaviour; consumers; kuluttajakäyttäytyminen; kuluttajat; mainonta; marketing; markkinointi; power; valta | |
| Language: | eng | |
| Bibid: | 574499 | |
| ISBN: | 978-952-60-1057-1 | |
| Abstract: | ||
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