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eDiss - School of Business dissertations
| Author: | Markkanen, Tuula-Riitta | |
| Title: | Corporate Identity: A Process of Strategic Interpretation in an MNC | |
| Series: | Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 145 | |
| Series no: | A-145 | |
| Year: | 1998 Thesis defence date: 1999-01-22 | |
| Discipline: | International Business | |
| Index terms: | Communication; Company image; Consolidated companies; International companies; Johtaminen; Kansainväliset yhtiöt; Konsernit; Leadership; Strategia; Strategy; Viestintä; Yrityskuva | |
| Language: | eng | |
| Bibid: | 238310 | |
| ISBN: | 951-791-359-1 | |
| Abstract: | ||
| Opponents: | Ahola, Jyrki professor Lappeenranta University of Technology, Finland
| |
| Chairperson: | Luostarinen, Reijo professor | |
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