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eDiss - School of Business dissertations
| Author: | Rajala, Arto | |
| Title: | Marketing High Technology. Organising Marketing Activities in Process Automation Companies. | |
| Series: | Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 123 | |
| Series no: | A-123 | |
| Year: | 1997 Thesis defence date: 1997-06-18 | |
| Discipline: | Marketing | |
| Index terms: | Capital goods; High technology; Korkea teknologia; Marketing; Markkinointi; Technology; Teknologia; Tuotantohyödykkeet | |
| Language: | eng | |
| Bibid: | 215511 | |
| ISBN: | 951-791-127-0 | |
| Abstract: | ||
| Opponents: | Gronhaug, Kjell professor Norwegian School of Economics and Business Administration, Norway
| |
| Chairperson: | Uusitalo, Liisa professor | |
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