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School of Business | Department of Communication | International Business Communication | 2012
Thesis number: 12914
Perspectives on Internet-based IR communication and corporate reputation: Case KONE Corporation
| Author: | Leino, Juho |
| Title: | Perspectives on Internet-based IR communication and corporate reputation: Case KONE Corporation |
| Year: | 2012 Language: eng |
| Department: | Department of Communication |
| Academic subject: | International Business Communication |
| Index terms: | viestintä; communication; yritysviestintä; business communication; internet; internet; koneteollisuus; engineering industry; maine; reputation; hissit; elevators; sosiaalinen media; social media; suhdetoiminta; public relations |
| Pages: | 125 |
| Full text: | |
| Key terms: | International Business Communication; kansainvälinen yritysviestintä; KONE; investor relations communication; sijoittajasuhdeviestintä; IR communication; IR-viestintä; the Internet; corporate reputation; yrityksen maine; social media; sosiaalinen media; mobile technologies; kannettavat teknologiat |
| Abstract: |
Perspectives on Internet-based IR communication and corporate reputation: Case KONE Corporation
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