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School of Business | Department of Communication | International Business Communication | 2012
Thesis number: 12940
Management and employee perceptions of internal strategy communication: A case study
| Author: | Herlin, Jussi |
| Title: | Management and employee perceptions of internal strategy communication: A case study |
| Year: | 2012 Language: eng |
| Department: | Department of Communication |
| Academic subject: | International Business Communication |
| Index terms: | viestintä; communication; yritysviestintä; business communication; kansainvälinen; international; strategia; strategy; sosiaalinen media; social media |
| Pages: | 108 |
| Full text: | |
| Key terms: | strategy; international business communication; internal strategy communication; dialogue; social media |
| Abstract: |
Management and Employee Perceptions of Internal Strategy Communication: A Case Study
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