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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 12990
Employee perceived benefits of prime retail location: a view from within
| Author: | Kaime, Kevin |
| Title: | Employee perceived benefits of prime retail location: a view from within |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; henkilöstö; personnel; vähittäiskauppa; retail trade; sijainti; location; strategia; strategy |
| Pages: | 81 |
| Key terms: | retail location theory; prime location; central place theory; brand image |
| Abstract: |
Employee Perceived Benefits of Prime Retail Location: a view from within
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Master's theses are stored at Learning Centre in Otaniemi.