This portal is no longer updated. Aalto University School of Business Master's Theses are now in the
Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 12991
Applying cross-functional teams in the service innovation process
Author: | Pylväs, Matti |
Title: | Applying cross-functional teams in the service innovation process |
Year: | 2012 Language: eng |
Department: | Department of Marketing |
Academic subject: | Marketing |
Index terms: | markkinointi; marketing; palvelut; service; innovaatiot; innovations; uudet tuotteet; new products; tuotekehitys; product development; prosessit; processes; tiimit; teams; tuotteistaminen; commodification |
Pages: | 74 |
Full text: |
» hse_ethesis_12991.pdf size:2 MB (1300734)
|
Key terms: | high-technology services; korkean teknologian palvelut; innovations; innovaatiot; innovation management; innovaatioiden johtaminen; cross-functional teams; toimintojenväliset tiimit |
Abstract: |
Applying cross-functional teams in the service innovation process
Case: Telecom SME
|
Electronic publications are subject to copyright.
The publications can be read freely and printed for personal use.
Use for commercial purposes is forbidden.