This portal is no longer updated. Aalto University School of Business Master's Theses are now in the
Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Management and International Business | SME Business Management | 2012
Thesis number: 12996
The effect of entrepreneurial orientation and market orientation on customer lifecycle management -
A multiple case study from the automotive industry
| Author: | Känkänen, Elina |
| Title: | The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry |
| Year: | 2012 Language: eng |
| Department: | Department of Management and International Business |
| Academic subject: | SME Business Management |
| Index terms: | pk-yritykset; smes; yrittäjyys; entrepreneurship; markkinat; markets; asiakkaat; customers; elinkaari; life cycle; autoteollisuus; car industry |
| Pages: | 135 |
| Key terms: | entrepreneurial orientation; market orientation; customer lifecycle management; automotive industry |
| Abstract: |
The effect of entrepreneurial orientation and market orientation on customer lifecycle management -
A multiple case study from the automotive industry
|
Master's theses are stored at Learning Centre in Otaniemi.