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School of Business | Department of Communication | International Business Communication | 2012
Thesis number: 13003
"Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors
| Author: | Rytkönen, Säde |
| Title: | "Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors |
| Year: | 2012 Language: eng |
| Department: | Department of Communication |
| Academic subject: | International Business Communication |
| Index terms: | yritysviestintä; business communication; kansainvälinen; international; yhteiskuntavastuu; corporate responsibility; suhdetoiminta; public relations; sijoittajat; investors |
| Pages: | 124 |
| Full text: | |
| Key terms: | corporate responsibility, ESG (environmental, social, governance) issues, knowledge transfer, investor relations, responsible investment, mental models, international business communication |
| Abstract: |
"Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors
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