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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13012
Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies
| Author: | Kiesi, Anssi |
| Title: | Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; liiketalous; business economics; prosessit; processes; tuotekehitys; product development; toimitusketju; supply chain; suhdetoiminta; public relations; osaaminen; know how; suorituskyky; efficiency |
| Pages: | 88 |
| Full text: | |
| Key terms: | Marketing, core business processes, product development management, supply chain management, customer relationship management, market-based assets, market-based capabilities, resource-based view, financial performance |
| Abstract: |
Marketing, Market-based Assets and Capabilities, Core Business Processes, and Financial Performance in Finnish Companies
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