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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13014
Exploration at the individual level - Enhancing the employee level ambidexterity by moving the employees' exploitation-exploration balance towards exploration
| Author: | Halonen, Mira |
| Title: | Exploration at the individual level - Enhancing the employee level ambidexterity by moving the employees' exploitation-exploration balance towards exploration |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; organisaatio; organization; työntekijät; workers; markkinatutkimukset; market research |
| Pages: | 92 |
| Key terms: | Ambidexterity, Exploitation, Exploration, Perceived organizational support, Role conflict, Role ambiguity, Market orientation |
| Abstract: |
Exploration at the individual level - Enhancing the employee level ambidexterity by moving the employees' exploitation-exploration balance towards exploration
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Master's theses are stored at Learning Centre in Otaniemi.