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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13016
The use of advertising claims in hedonic and functional food ads
| Author: | Siirilä, Sarianne |
| Title: | The use of advertising claims in hedonic and functional food ads |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; mainonta; advertising; ruoka; food; elintarvikkeet; food stuffs |
| Pages: | 41 |
| Full text: | |
| Key terms: | food advertising, advertising claims, nutrition and health claims, hedonic and functional foods |
| Abstract: |
The use of advertising claims in hedonic and functional food ads
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