School of Business publications portal
This portal is no longer updated. Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13017
The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
Author: Flagan, Mikko
Title: The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; myynti; sales; hinnoittelu; pricing; e-business; e-business
Pages: 66
Full text:
» hse_ethesis_13017.pdf pdf  size:637 KB (651604)
Key terms: pay what you want; participative pricing; framing; online services
Abstract:
The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
Electronic publications are subject to copyright. The publications can be read freely and printed for personal use. Use for commercial purposes is forbidden.