School of Business publications portal
This portal is no longer updated. Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13018
Kuluttajien suklaabrändisuhteet
Author: Raatikainen, Annika
Title: Kuluttajien suklaabrändisuhteet
Year: 2012  Language: fin
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; kuluttajat; consumers; identiteetti; identity; brandit; brands; makeiset; confectionery; suklaa; chocolate
Pages: 128
Full text:
» hse_ethesis_13018.pdf pdf  size:2 MB (1339072)
Key terms: Brändin rakentaminen, brändisuhteet, kuluttajan identiteetti, narratiivinen tutkimusmenetelmä, toimintatavat
Abstract:
Kuluttajien suklaabrändisuhteet
Electronic publications are subject to copyright. The publications can be read freely and printed for personal use. Use for commercial purposes is forbidden.