This portal is no longer updated. Aalto University School of Business Master's Theses are now in the
Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13018
Kuluttajien suklaabrändisuhteet
| Author: | Raatikainen, Annika |
| Title: | Kuluttajien suklaabrändisuhteet |
| Year: | 2012 Language: fin |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; kuluttajat; consumers; identiteetti; identity; brandit; brands; makeiset; confectionery; suklaa; chocolate |
| Pages: | 128 |
| Full text: | |
| Key terms: | Brändin rakentaminen, brändisuhteet, kuluttajan identiteetti, narratiivinen tutkimusmenetelmä, toimintatavat |
| Abstract: |
Kuluttajien suklaabrändisuhteet
|
Electronic publications are subject to copyright.
The publications can be read freely and printed for personal use.
Use for commercial purposes is forbidden.