This portal is no longer updated. Aalto University School of Business Master's Theses are now in the
Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13019
Marketing performance assessment in the digital age - a constructive case study
| Author: | Reponen, Niina |
| Title: | Marketing performance assessment in the digital age - a constructive case study |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; tulos; return; arviointi; evaluation; mittarit; ratings; digitaalitekniikka; digital technology; teknologia; technology |
| Pages: | 104 |
| Key terms: | marketing; marketing performance; marketing performance measurement; marketing metrics; digitalization; digital marketing |
| Abstract: |
Marketing performance assessment in the digital age - a constructive case study
|
Master's theses are stored at Learning Centre in Otaniemi.