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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13022 | Thesis in Aaltodoc
E-product development for mass customization in a manufacturing SME
| Author: | Huikko, Linda |
| Title: | E-product development for mass customization in a manufacturing SME |
| Year: | 2012 Language: fin |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; tuotekehitys; product development; internet; internet; pk-yritykset; smes; e-business; e-business |
| Pages: | 84 |
| Key terms: | Mass customization, manufacturing, e-product development, e-commerce, SME |
| Abstract: |
E-product Development for Mass Customization in a Manufacturing SME
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Aalto University School of Business Master's Theses are now in the
Aaltodoc publication archive.