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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13024
The consumer's experiences and explanations of the concentrated retail grocery market and meaningful actions
| Author: | Junkkarinen, Katja |
| Title: | The consumer's experiences and explanations of the concentrated retail grocery market and meaningful actions |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; markkinat; markets; päivittäistavarat; consumer goods; vähittäiskauppa; retail trade; kuluttajat; consumers; kokemus; experience; kuluttajakäyttäytyminen; consumer behaviour; keskitys; concentration |
| Pages: | 81 |
| Full text: | |
| Key terms: | kuluttajat; retail trade; vähittäiskauppa; concentration; keskitys |
| Abstract: |
The Consumer's Experiences and Explanations of The Concentrated Retail Grocery Market and Meaningful Actions
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