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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13025
Netnography on virtual travel community
Author: Mäkelä, Satu
Title: Netnography on virtual travel community
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; yhteisöt; communities; virtuaalitodellisuus; virtual reality; internet; internet; sosiaalinen media; social media; vapaa-aika; leisure; matkailu; tourism
Pages: 108
Key terms: marketing; consumer behavior; netnography; virtual community; electronic word-of-mouth (eWOM); leisure travel
Netnography on Virtual Travel Community
Master's theses are stored at Learning Centre in Otaniemi.