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School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13026
Facebook and extension of social ties: Implications on group norms and purchasing behavior
Author: | Laaksonen, Lasse |
Title: | Facebook and extension of social ties: Implications on group norms and purchasing behavior |
Year: | 2012 Language: eng |
Department: | Department of Marketing |
Academic subject: | Marketing |
Index terms: | markkinointi; marketing; internet; internet; sosiaalinen media; social media; kuluttajakäyttäytyminen; consumer behaviour; ostot; industrial purchasing; shoppailu; shopping; sitoutuminen; commitment; käyttäytyminen; behaviour; ryhmät; groups; verkostot; networks |
Pages: | 27 |
Full text: |
» hse_ethesis_13026.pdf size:515 KB (526906)
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Key terms: | Facebook; social influence; electronic word-of-mouth; internet; social networks |
Abstract: |
Facebook and extension of social ties: Implications on group norms and purchasing behavior
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