This portal is no longer updated. Aalto University School of Business Master's Theses are now in the
Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Management and International Business | International Business | 2012
Thesis number: 13037
New brand creation and category extension as means of entering a product category
| Author: | Klimscheffskij, Josi |
| Title: | New brand creation and category extension as means of entering a product category |
| Year: | 2012 Language: eng |
| Department: | Department of Management and International Business |
| Academic subject: | International Business |
| Index terms: | kansainväliset yhtiöt; international companies; uudet tuotteet; new products; brandit; brands; lanseeraus; launching; menestyminen; success |
| Pages: | 96 |
| Key terms: | brands; brand creation; brand extension |
| Abstract: |
New Brand Creation and Category Extension as Means of Entering a Product Category
|
Master's theses are stored at Learning Centre in Otaniemi.