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School of Business | Department of Management and International Business | International Business | 2012
Thesis number: 13040
Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
| Author: | Slotte, Marianne |
| Title: | Entry modes for manufacturers internationalizing their service operations - The role of service characteristics |
| Year: | 2012 Language: eng |
| Department: | Department of Management and International Business |
| Academic subject: | International Business |
| Index terms: | kansainväliset yhtiöt; international companies; teollisuus; industry; palvelut; service; kansainvälistyminen; internationalization; asiantuntijat; specialists; jälkimarkkinointi; after-sales service; myynti; sales |
| Pages: | 114 |
| Key terms: | after-sales service; knowledge-intensive business service; entry mode; service characteristics; moderating effect |
| Abstract: |
Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
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