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School of Business | Department of Marketing | Marketing | 2012

Thesis number: 13062

Selling e-commerce innovations: How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?

Author:	Lehtinen, Lasse
Title:	Selling e-commerce innovations: How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?
Year:	2012 Language: eng
Department:	Department of Marketing
Academic subject:	Marketing
Index terms:	markkinointi; marketing; myynti; sales; innovaatiot; innovations; e-business; e-business; asiakkaat; customers; tietohallinto; IT-administration services; käyttäytyminen; behaviour
Pages:	111
Full text:	» hse_ethesis_13062.pdf size:2 MB (1622492)
Key terms:	innovation sales; innovation adoption; industrial buying behavior; e-commerce; Chief Marketing Officer (CMO); Chief Information Officer (CIO)
Abstract:	Selling e-commerce innovations How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?

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