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School of Business | Department of Communication | International Business Communication | 2012
Thesis number: 13063
Employer image - Creating competitive advantage in human capital markets
| Author: | Makkonen, Aino |
| Title: | Employer image - Creating competitive advantage in human capital markets |
| Year: | 2012 Language: eng |
| Department: | Department of Communication |
| Academic subject: | International Business Communication |
| Index terms: | viestintä; communication; yritysviestintä; business communication; kansainvälinen; international; yritykset; companies; imago; image; brandit; brands; identiteetti; identity; asiantuntijat; specialists; tietotyö; knowledge work; henkinen pääoma; intellectual capital |
| Pages: | 99 |
| Key terms: | employer image, employer branding, corporate identity, corporate image, knowledge workers, expert organizations, työnantajaimago, työnantajamielikuva, yritysidentiteetti, yritysimago, asiantuntijuus, asiantuntijaorganisaatiot |
| Abstract: |
Employer image - Creating competitive advantage in human capital markets
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Master's theses are stored at Learning Centre in Otaniemi.