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School of Business | Department of Communication | International Business Communication | 2014
Thesis number: 14544
Internal communication & employee commitment: A secret ingredient for start-up success?
| Author: | Harmainen, Leeni |
| Title: | Internal communication & employee commitment: A secret ingredient for start-up success? |
| Year: | 2014 Language: eng |
| Department: | Department of Communication |
| Academic subject: | International Business Communication |
| Index terms: | viestintä; communication; yritysviestintä; business communication; työntekijät; workers; sitoutuminen; commitment; yritykset; companies; kasvu; growth; menestyminen; success |
| Pages: | 112 |
| Full text: | |
| Key terms: | internal communication; sisäinen viestintä; commitment; sitoutuminen; startup; startup-yritys |
| Abstract: |
Objective of the Study
The objective of this study was to look into internal communication and employee commitment in start-up companies. With this it was aimed to find out whether there is a relationship between the concepts and if that relationship can be described. Methodology and the Theoretical Framework This study was conducted using the mixed method research approach. It consisted of a qualitative pre-research phase, where two semi-structured interviews were conducted to gain more insight on the subject. After this the core component of the research, a quantitative employee commitment survey was conducted. This survey followed the guidelines of the TCM Employee Commitment Survey by Meyer and Allen (2004). The theoretical framework of this study introduced a path leading from internal communication, to employee commitment and employee engagement and finally to financial success. Findings and Conclusions A link between internal communication and employee commitment was found to exist in this study. This relationship seems to be different depending on the component of commitment (affective, continuance, or normative). The correlation analysis conducted does not prove any causality of this relationship, which is why further research on the topic is needed. |
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