eThesis - School of Business electronic theses

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Objective of the study:

The objective of the study was to examine the motivation drivers of millennial generation workers. A new generation referred to as millennials, is entering the work market. Academic literature has identified traits that millennials seem to possess stronger than their earlier generations. At the same time, the nature of the work market is changing. The present study aims to identify millennials' motivation drivers and give advice for leaders on how leadership can be adapted to these needs in order to maximize organizational commitment and performance.

Research method:

The research method was qualitative. Ten semi-structured research interviews were conducted with people who represented the target group. The data was collected in May 2015.

Findings and conclusions:

It seems that the millennial generation workers value and require different traits from their work than the earlier generation. Personal and professional growth is important for them. Their motivation drivers for organizational commitment consists of, for example, high level of feedback, personalized attention, empowerment and need for freedom and flexibility. Meaningfulness seems to be the dominant motivation driver millennials are looking for of their work.

Managerial implications:

Leaders in organizations need to, first, acknowledge the importance of follower motivation, in order to tempt and keep the most talented and suitable work force. Second, they need to be aware of the motivation drivers of millennial generation, and adapt their leadership to meet these needs and desires.