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School of Business other research publications
| id: 77 | |
| Authors: | Virkkula, Susanna Ahola, Eeva-Katri Moisander, Johanna Aspara, Jaakko Tikkanen, Henrikki |
| Title: | Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina : messukokemuksen rakentuminen Venemessuilla |
| Series: | Helsingin kauppakorkeakoulun julkaisuja, B, ISSN 0356-889X; 99 |
| Year: | 2008 Language: fin |
| Electronic publication: | » document b99.pdf 
size: 5996 KB [6139301]
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| Index terms: | communication; elämykset; experiences; fairs; leisure; marketing; markkinointi; messut; vapaa-aika; viestintä |
| Bibid: | 571532 |
| Published: | Helsinki : Helsingin kauppakorkeakoulu, 2008 |
| Material: | |
| ISBN: | 978-952-488-299-6. |