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id: 83
Authors: Serita, Virpi
Pöntiskoski, Erik
Mallenius, Seppo
Leikos, Vesa
Villberg, Katariina
Rinne, Tuua
Yppärilä, Nina
Hurme, Susanna
Title: Marketing Finnish design in Japan
Series: Helsingin kauppakorkeakoulun julkaisuja. B, ISSN 0356-889X; 101
Year: 2009  Language: eng
Electronic publication: » document b101.pdf pdf   size: 3365 KB [3445610]
Index terms: Aasia; Asia; design management; domestic goods; fashion; Finland; Japan; Japani; kotimaiset tuotteet; marketing; markkinointi; muoti; Suomi
Bibid: 572312
Published: Helsinki : Helsinki School of Economics, 2009.
Material:
ISBN: 978-952-488-321-4