Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
Search indexterm='Advertising' : found 11 working papers
| Marko Merisavo |  | The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-452 | 2008 |
| Marja-Liisa Kinturi, Liisa Uusitalo | Advertising in Finland Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-246 | 2000 | |
| Arja Juntunen | Conceptualisation of involvement in media context studies Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-189 | 1997 | |
| Minna Aslama | Swines and sweaters Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-92 | 1994 | |
| Arja Juntunen | Theoretical approaches for studying effects of media context on advertising perception Working papers . Helsingin kauppakorkeakoulu ; W-83 | 1994 | |
| Arja Juntunen, Annukka Jyrämä | Tuotemerkkien kilpailuasema ja mainospanostus makeistoimialalla Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-43 | 1993 | |
| Mika Raulas, Ari Vepsäläinen | The marketing communications mix revisited Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-32 | 1992 | |
| Riitta Kerttula | Mainosalan rakenne Suomessa Työpapereita . Helsingin kauppakorkeakoulu ; F-196 | 1988 | |
| Riitta Kerttula | Mainosalan rakenne Suomessa Työpapereita . Helsingin kauppakorkeakoulu ; F-196 | 1988 | |
| Pirjo Vuokko | An examination of advertising repetition effects by means of learning theory Työpapereita . Helsingin kauppakorkeakoulu ; F-183 | 1987 | |
| Jyrki Lignell, Markku Tuominen | An advertising control model of two state variables Työpapereita . Helsingin kauppakorkeakoulu, ISSN 0358-2973 ; F-74 | 1983 |