Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
Search indexterm='Mobile technology' : found 2 working papers
Marko Merisavo | ![]() | The effects of digital marketing communication on customer loyalty: an integrative model and research propositions Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-400 | 2006 |
Milla Huurros, Hannu Seristö | Alliancing for mobile commerce Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-310 | 2002 |