Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
Search indexterm='Relationship marketing' : found 8 working papers
| Marko Merisavo |  | The effects of digital marketing communication on customer loyalty: an integrative model and research propositions Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-400 | 2006 |
| Jari Vesanen | | What is personalization? Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-391 | 2005 |
| Jari Vesanen, Mika Raulas | | Building bridges for personalization Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-366 | 2004 |
| Jari Vesanen | Breaking down barriers for personalization Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-357 | 2003 | |
| Marko Merisavo | The effects of digital marketing on customer relationships Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-343 | 2003 | |
| Mirjami Fagerström | Suhdemarkkinoinnin hyödyntäminen kuluttajatuotteiden markkinoinnissa Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-276 | 2001 | |
| Miia Kankaanpää, Hannu Seristö | Development of services in industrial markets Working papers . Helsingin kauppakorkeakoulu ; W-257 | 2000 | |
| Kristian Möller, Aino Halinen-Kaila | Relationship marketing Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-194 | 1997 |