Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
Search indexterm='Televisiomainonta' : found 4 working papers
| Liisa Uusitalo, Hanna Valkeinen, Leni Valsta | Program context and consumer acceptance of TV advertising Working papers . Helsingin kauppakorkeakoulu ; W-17 | 1992 | |
| Liisa Uusitalo, Virpi Takala | Developmental stage and children's reactions to TV advertising Working papers . Helsingin kauppakorkeakoulu ; W-16 | 1992 | |
| Liisa Uusitalo | The symbolic dynamics of TV-viewing Työpapereita . Helsingin kauppakorkeakoulu, ISSN 0358-2973 ; F-107 | 1984 | |
| Kristian Möller | Tv-mainossanoman rakenne ja vaikutus Työpapereita . Helsingin kauppakorkeakoulu., ISSN 0358-2973 ; F-14 | 1981 |